For Roofing owners

Out-of-state crew in a rental truck just pulled 3 jobs out of your neighborhood.

They'll be gone in 6 weeks. The shingles will fail in 6 months. The homeowners will eventually realize. By then, they'll have a warranty claim you can't help with — and you'll be the guy who passed on the job.

Meanwhile you just spent 45 minutes on the phone with a homeowner explaining ACV vs. RCV again. No bid written. No job booked. Just more unpaid consulting.

Sound familiar?

You didn't start this shop to spend every night like this.

Here are the four problems the roofing owners we worked with told us about. If any of them don't sound like your week, stop reading.

Storm chasers stealing your neighborhood.

Out-of-state crews in rental trucks undercut, botch the job, and vanish. Homeowners can't tell the difference — until it's too late. You lose the whole block.

20 minutes per call explaining insurance.

ACV. RCV. Deductibles. Depreciation. You're doing unpaid consulting before the estimate is even written.

$80-$200 per lead, half dead.

Paid ads are an addiction you can't quit. The ROI keeps shrinking and you keep spending, because what choice do you have?

Material volatility you eat.

Quoted in April. Installing in June. Shingles up 14%. Sometimes it's you. That's a margin-killing season you can't plan around.

The cost

$118,400a year. That's what the average roofer loses to slow claims, bad supplement requests, and lost storm-response jobs.

$1,200

average supplement per hail claim the pros are getting approved — and you're leaving on the table.

$138

average cost per lead on Google. And your close rate is 11%.

jobs a single out-of-state crew pulled from one roofer in Tulsa in one week. That's 11 neighborhoods gone.

What we built

What if storms were your best revenue month?

We spent 6 months with roofing owners in Tulsa, Dallas, and Birmingham — watching them out-market storm chasers on their own block, write supplements that adjusters approve the same day, and turn insurance claims from 20-minute phone calls into 20-minute signed contracts. All of it is in this playbook.

What's in it: 74 pages. 20 blueprints, each with an example of what it produces and exactly what to do next. Tool setup walkthroughs. End-to-end workflow diagrams. A day-by-day 30-day plan. We wrote this WITH contractors, not AT them.

Get the tools →

Don't trust us

Here's a page. Take it.

A real, unedited blueprint + the output it produces, pulled from the Complete Playbook. Use it tomorrow. If it doesn't save you an hour the first time, nothing else in the book will either.

This is on page 33 of the Roofing Complete Playbook.

You are a roofing consultant writing a supplement request to an insurance adjuster. Claim #HC-2024-118442. Initial scope $9,400 tear-off + reshingle hail claim. During tear-off found: 1. Rotted decking south slope 52 sqft — $680 2. Missing ice & water shield around 2 chimneys — $340 3. Code-required drip edge missing (IRC R905.2.8.5) — $280 4. Corroded plumbing boot flashings x3 (GAF warranty) — $195 Supplement request: - Reference claim# and adjuster - Cite code + manufacturer docs - Itemize with photo refs - Clear approval ask within 5 business days. Formal, firm, no fluff.

RE: Supplement Request — Claim #HC-2024-118442 — [CUSTOMER NAME] — [ADDRESS]

To: [ADJUSTER NAME], State Farm Claims

During tear-off on 04/18 we documented four conditions not visible during initial inspection. Photo refs from CompanyCam attached.

1. DECK REPLACEMENT — South slope, 52 sqft rotted plywood (moisture damage, exposed by storm). Required per manufacturer install guidelines. Labor + material: $680. (IMG_2201, IMG_2204.)

2. ICE & WATER SHIELD — Missing around both chimneys. Required per IRC R905.1.2 in our jurisdiction. Material + labor: $340. (IMG_2218, IMG_2221.)

3. DRIP EDGE — Not present on any eave. Required per IRC R905.2.8.5. Code-compliance, non-negotiable for inspection sign-off. Material + labor: $280. (IMG_2232.)

4. PLUMBING BOOT FLASHINGS — All three corroded beyond manufacturer tolerance. Replacing with new lead flashings per GAF warranty (warranty voids without). Material + labor: $195. (IMG_2241, IMG_2244, IMG_2247.)

TOTAL SUPPLEMENT: $1,495.

Approval requested within 5 business days to schedule completion.

Respectfully,
[YOUR NAME], [LICENSE #] — [COMPANY], [PHONE]

What to do nextPaste into the adjuster's portal. Approved supplements average $1,200-$4,200 — this one blueprint pays for the playbook 30x over.

Another page from the Roofing Complete Playbook

How it works

Three steps. Nothing complicated.

You buy it

Instant download delivered to your email. PDF playbook and (on Full Stack) the Excel templates, Word docs, and printable scripts.

You pick one blueprint

Open Chapter 3. Pick the one that hurts the most this week. Paste it into ChatGPT (or Claude). Takes 5 minutes.

You run it tomorrow

Swap in the customer's name, hit send. What used to take 45 minutes now takes 6. Repeat on the next job.

Questions

Things owners ask before buying.

Do I need to be 'techy' to use this?

If you can text, you can run everything in this playbook. The 30-day plan is one task per day — open an account here, paste a blueprint there, fill in a template. No coding, no software to install beyond apps you already use on your phone.

What if I already use Housecall Pro / Jobber / ServiceTitan?

Good — the setup walkthroughs include what to do if you're already on these. The blueprints plug into your existing stack. You won't be forced to migrate anything.

Is this just generic advice repackaged for my trade?

No. Every blueprint, every scenario, every dollar figure is specific to the trade. An HVAC emergency blueprint references R-22, SEER ratings, and seasonal tune-ups. A plumbing blueprint references galvanized lines, slab leaks, and DIY pushback. Generic wouldn't work — that's why the last guide you bought didn't.

Questions or issues after buying?

Email us at support@tradetoolbox.co and we'll sort it out. Missing download, file won't open, something off in the playbook — whatever it is, reach out and we'll make it right.

Pricing

Three ways in. Pick one.

The Complete Playbook is the one that does the work. Starter is a taste. Full Stack adds the templates.

Starter

Chapters 1-3. A taste.

$29

5 biggest time-wasters in roofing
Tool stack with real prices
5 of the best blueprints
30 min to know if the rest is worth it

Complete Playbook

The whole thing.

$59

Everything in Starter
All 20 blueprints + outputs
Tool setup walkthroughs
Workflow diagrams
Day-by-day 30-day plan
ROI calculator for your shop

Full Stack

Complete + all templates.

$79

Everything in Complete
Pricing calculator (Excel)
Estimate templates (5 jobs)
30-day content calendar
12+ customer emails
Review request scripts